Our country is currently in an era of rapid economic development. With the deepening of reform and opening up to the outside world, it is particularly important to protect intellectual property rights, whether it is a country or an individual. The protection of intellectual property rights is actually a kind of respect for creators. Once this respect is challenged and trampled upon. Then, enterprises, writers, musicians, scientists, etc. will lose the motivation to innovate and create. When this motivation disappears, the national competitiveness will also disappear. In our real life, many people have a very limited understanding of intellectual property. In fact, we are dealing with it every moment, such as when opening a book, listening to a piece of music, or playing on a mobile phone. When you watch short videos, watch movies in the cinema, shop online or in shopping malls, you are enjoying the results created by the knowledge of others. Therefore, it is very important to protect the owners of intellectual property rights. First of all, intellectual property protection can combat counterfeit and shoddy products, protect the interests of enterprises, and promote economic development. Secondly, intellectual property protection is conducive to promoting people to engage in scientific and technological research and literary and artistic creation. It affirms everyone's intellectual achievements and protects the rights holders, allowing more people to be bold and willing to innovate. Finally, intellectual property protection is conducive to promoting foreign trade. The international community pays more and more attention to the protection of intellectual property rights. Whether Chinese companies go global or foreign companies bring in, their intellectual property rights need to be protected, otherwise no one will dare to enter the Chinese market.

Knowledge changes destiny, and knowledge brings wealth. In today's world of global economic integration, respecting knowledge, developing brands, and protecting trademark matters have become the consensus of the world. Because of this, effective intellectual property protection can not only safeguard the interests and rights of creators, but also play a huge role in building a modern economic system, stimulating the innovation vitality of the whole society, and promoting the construction of a new development pattern.