Recently, the Market Supervision Department of Jinan High-tech Zone, together with Jinan Trademark Examination Collaboration Center, Shandong National Intellectual Property Protection Center, Jinan High-tech Entrepreneurship Service Center and Shandong E-Commerce Association, successfully held the "Intellectual Property Protection for Cross-border Enterprises and E-commerce Enterprises" A total of more than 300 company representatives participated in the online and offline training activities with the theme of "Guarding and Safeguarding". The event invites senior industry experts and a team of lawyers to share topics focusing on intellectual property layout, transformation, risk prevention and control, rights protection, and policy interpretation. Jinan Trademark Examination and Collaboration Center focused on the "Madrid Trademark Registration Application" and explained how enterprises can carry out trademark work from different perspectives such as trademark registration, protection and application; Shandong National Intellectual Property Protection Center presented "Helping Enterprises Sail - Overseas Knowledge" With the title "Exploration of Property Rights Work", it introduced the current situation of enterprises going overseas and analyzed overseas rights protection work from different levels; Shandong Qilu Intellectual Property Investment and Operation Co., Ltd. taught "Patent Transformation to Help the Development of New Productivity", focusing on how to carry out patent Transformation, improving transformation efficiency, etc.; Taihetai Law Firm focused on "Trademark Layout and Risk Prevention Strategies for Corporate Brands", "Patent Infringement Risks and Responses", "U.S. Intellectual Property Protection System and Latest Policies", etc., based on practical experience and Based on specific cases, we analyzed and sorted out different models of brand risks, common patent risks in domestic and foreign business operations of enterprises, and intellectual property risks of Chinese enterprises in the United States, etc., and provided professional suggestions for risk prevention.

As an important part of the Intellectual Property Publicity Week series of activities, this event helps enterprises enhance their intellectual property layout and protection awareness, and improve their ability to prevent intellectual property risks, especially foreign-related risks. In the next step, the Market Supervision Department of Jinan High-tech Zone will continue to increase the publicity and popularization of intellectual property knowledge, fully unleash the potential of intellectual property as a driving force for innovation, improve corporate intellectual property management and operational efficiency, generate new productivity, and boost the economy of the High-tech Zone High-quality development.